XPndAI builds custom real estate CRM systems for Indian builders, developers, and brokerages. 99acres, MagicBricks, Housing.com API integration. WhatsApp automation. Full inventory management. You own the code — zero per-seat SaaS fees.
Get Free CRM Consultation →Why Indian Real Estate Teams Need Custom CRM
Sell.Do, LeadSquared, and Zoho CRM are good for generic use — but Indian real estate workflows have specific pain points these platforms handle poorly.
₹1,500–₹3,000/user/month compounds fast. A 50-broker team on Sell.Do pays ₹18L/year — forever.
Fix: Custom CRM at ₹25L–₹60L one-time. Zero SaaS fees after delivery.99acres and MagicBricks leads come in 2–4 hours late. By then, competitors have already called the buyer.
Fix: API integration delivers leads in real-time. AI voice agent calls within 60 seconds.Inventory management is in Excel. Agents oversell units or promise unavailable floors.
Fix: Live inventory module with tower-floor-unit maps, holds, and real-time availability.WhatsApp follow-ups are manual. Agents forget to send confirmation, reminders, or the 90-day nurture sequence.
Fix: WhatsApp Business API automation — site visit confirmations, payment reminders, follow-ups all automated.Site visit tracking is in WhatsApp groups. No visibility on which agent showed which property to which lead.
Fix: Site visit module with geo-check-in, CP assignment, and outcome logging.Post-sales is a different system. Booking, demand letters, payment tracking, and handover are in separate tools.
Fix: End-to-end CRM from pre-sales to handover in one system.What XPndAI Builds
Every module is custom-built to your agency's workflows. Nothing generic, no adapters, no workarounds.
Real-time lead sync from 99acres, MagicBricks, Housing.com, NoBroker, Google Ads, and Facebook Lead Ads. Each lead auto-assigned by project, area, or CP partner with routing rules you define.
Instant WhatsApp response to every inquiry within 60 seconds. Site visit scheduling, booking confirmation, payment milestone reminders, and 90-day cold-lead nurture — all automated via WhatsApp Business API.
Tower-floor-unit availability maps. Unit hold and release workflow. Real-time availability visible to all agents. Prevent double-booking and overselling. CP partner portal with unit-level visibility.
Full funnel from inquiry to site visit to booking. Lead scoring based on budget, timeline, and engagement. Auto-assign hot leads to senior CP. Site visit geo-check-in and outcome logging.
Booking form, EOI receipt, demand letter, allotment letter — all auto-generated. Construction-linked or time-linked payment schedules. Automated payment due reminders. Handover checklist and completion tracking.
Portal-to-site-visit-to-booking conversion by source and agent. Channel Partner (CP) performance and commission tracking. Revenue forecasting by project and month. RERA-aligned sales data export.
XPndAI builds an AI voice agent that calls every 99acres or MagicBricks lead within 60 seconds. Qualifies buyers in Hindi or English, checks live inventory, books site visits, and logs transcripts to the CRM.
Data stored in AWS Mumbai (ap-south-1). Role-based access control — agents see only their leads. RERA-compliant project data structure. Audit trail for all lead, booking, and payment activities.
How We Compare
At 50+ users, the economics of custom development are clear. Below is a feature and cost comparison for a 50-user real estate team in India.
| Feature | XPndAI Custom | Sell.Do | LeadSquared |
|---|---|---|---|
| 99acres / MagicBricks / Housing.com sync | ✓ Native API | ✓ Native | ✓ Native |
| WhatsApp Business API automation | ✓ Full drip | ⚠ Basic | ⚠ Extension |
| Inventory management (tower-floor-unit) | ✓ Full | ✓ | ✗ |
| Site visit geo-check-in | ✓ | ✓ | ⚠ Add-on |
| Post-sales (booking, demand letters, handover) | ✓ Full | ✓ | ✗ |
| AI voice agent (auto-call leads) | ✓ Add-on | ✗ | ✗ |
| CP partner portal | ✓ Custom | ✓ | ⚠ Limited |
| Code ownership | ✓ Full — yours | ✗ SaaS | ✗ SaaS |
| Annual cost (50 users) | ₹0/year after build | ₹9L–₹18L/year | ₹15L/year |
| 3-year total (50 users) | ₹30L–₹65L once | ₹27L–₹54L | ₹45L+ |
Pricing
All packages include portal integrations, WhatsApp automation, source code delivery, training, and 90-day post-launch support.
Brokerage CRM
₹15L – ₹30L
One-time · No monthly SaaS fees
Builder / Developer CRM
₹25L – ₹60L
One-time · No monthly SaaS fees
Enterprise Developer CRM
₹60L – ₹1.5Cr
One-time · No monthly SaaS fees
Delivery Process
Week 1–2
Discovery & Wireframes
Workflow mapping, lead source audit, portal API credentials, wireframes sign-off
Week 3–5
Core CRM Build
Lead management, pipeline, contact database, user roles, basic dashboard
Week 6–8
Integrations
99acres, MagicBricks, Housing.com APIs, WhatsApp Business API, inventory module
Week 9–11
Automation & Reporting
WhatsApp sequences, lead routing rules, booking workflow, analytics dashboards
Week 12–14
Testing & Go-Live
UAT, data migration, team training, 90-day post-launch support
FAQ
What is the best alternative to Sell.Do for Indian real estate builders?
The best Sell.Do alternative is a custom CRM built by XPndAI. Sell.Do charges ₹1,500–₹3,000/user/month. XPndAI builds a custom builder CRM from ₹25L–₹60L one-time with the same 99acres, MagicBricks, Housing.com lead capture, pre-sales automation, site visit management, and post-sales inventory tracking — but you own the code and pay zero monthly SaaS fees.
How much does a custom real estate CRM cost in India?
Custom real estate CRM costs in India: Brokerage CRM (portal APIs, WhatsApp, 30 agents): ₹15L–₹30L. Builder CRM (inventory, booking, post-sales): ₹25L–₹60L. Enterprise (multi-project, AI): ₹60L–₹1.5Cr. All prices are one-time with no per-seat SaaS fees.
Does the custom CRM integrate with 99acres and MagicBricks?
Yes. XPndAI builds custom CRMs with direct API integration with 99acres, MagicBricks, Housing.com, and NoBroker. Leads flow in automatically, are assigned to agents by routing rules, and trigger instant WhatsApp response to the buyer within 60 seconds of portal submission.
Can the CRM handle inventory management for builder projects?
Yes. The builder CRM includes full inventory management — tower-floor-unit availability maps, unit hold and release workflow, EOI management, demand letter generation, payment schedule automation, and RERA-compliant project data. Agents see real-time unit availability during client conversations.
Which cities does XPndAI serve for real estate CRM in India?
XPndAI builds custom real estate CRMs for clients across India — Mumbai, Delhi NCR, Bengaluru, Hyderabad, Pune, Chennai, Kolkata, Ahmedabad, and all other cities. All projects are delivered remotely with fixed-price contracts.
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Compare Sell.Do, LeadSquared, Zoho, and custom CRM options
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