D2C · Retention & Repeat Purchase

D2C Repeat Purchase AI India

Acquiring a new D2C customer in India costs ₹400–1,500. Getting them to buy again costs ₹30. XPndAI builds AI that identifies when each customer is ready to reorder — and messages them at exactly the right moment on WhatsApp.

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35%Repeat purchase lift
2.4xLTV increase
₹30Cost to re-engage
3 wksBuild time

Why 80% of Indian D2C customers never buy again

How XPndAI Builds This

Fixed price · 3–4 week delivery · You own all code · No monthly SaaS fees

Step 1

Customer LTV & Repurchase Model

AI analyses every customer's order history — category affinity, purchase frequency, average order value, days since last order — and predicts their next purchase window.

Step 2

Right Message, Right Time

Each customer gets a WhatsApp message 2–3 days before they're predicted to run out of their product — not a generic blast, a "time to reorder your [exact product]?" message.

Step 3

Win-Back for Lapsing Customers

Customers who haven't purchased in 60–90 days get a win-back flow — personalised message + special offer + easy re-order link. Triggered automatically, no team effort.

Step 4

Subscription Upsell

After 2+ purchases of the same product, the AI offers a subscription option — "save 10% and never run out" — converting one-time buyers to monthly recurring revenue.

TECH STACK

WhatsApp Business APIShopify Customer APIPython (LTV prediction model)Claude 3.5 (message personalisation)Celery (scheduled messaging)

Pricing

All XPndAI projects are fixed price — no per-seat fees, no usage billing, no surprises.

Starter
₹3L
Reorder nudges, basic segmentation, Shopify
MOST POPULAR
Standard
₹7L
LTV model, win-back flows, subscription upsell
Growth
₹14L
Full personalisation engine, analytics, multi-platform

Frequently Asked Questions

How does the AI know when a customer will run out of a product?

XPndAI trains the repurchase prediction model on your order history data — for each SKU, it learns the typical repurchase interval across customers and uses each buyer's personal history to refine the prediction. A moisturiser with 50ml sold typically has a 28–35 day repurchase window; the model learns the exact distribution for your brand.

Can the AI personalise messages differently for different product categories?

Yes. A supplements customer gets a "you might be running low on your protein" message. A fashion customer gets "new arrivals in your size" since fashion repurchase doesn't follow a consumption cycle.

How do I avoid annoying customers with too many messages?

XPndAI builds message frequency caps — maximum 2 messages per customer per month, minimum 7 days between any two messages. Plus hard opt-out handling. Customers who opt out are never messaged again — this is both good practice and WhatsApp policy compliance.

Can this integrate with Klaviyo or our ESP alongside WhatsApp?

Yes. XPndAI can build the retention logic to trigger both WhatsApp (primary) and email via Klaviyo (secondary) — with deduplication so a customer who responds to WhatsApp is removed from the email sequence.

Turn one-time buyers into loyal customers.

Free consultation. We'll calculate your current repeat purchase rate vs. what's possible. Fixed price.

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