Top 10 Real Estate CRM Providers in India 2026

Updated: October 202610 min readIndia — Developers + Brokers + IPCs

We compared 10 real estate CRM software providers in India for 2026 — evaluating 99acres/MagicBricks integrations, WhatsApp automation, AI lead scoring, pricing, and code ownership. XPndAI ranked #1 for custom builds. Sell.Do #2 for builder SaaS. Realatic #3 for affordability. LeadSquared #4 for large IPCs.

Quick Verdict

Best custom CRM provider IndiaXPndAI — no SaaS fees ever
Best builder SaaSSell.Do — AI-native, full lifecycle
Best value SaaSRealatic — free to ₹1,199/user
Best large IPC SaaSLeadSquared — marketing automation
#1 Best Custom Build

XPndAI — Custom Real Estate CRM Provider India

Custom-built. 99acres + MagicBricks + Housing.com + WhatsApp. AI scoring. No per-user fees.
Best — own your CRM

XPndAI is a custom real estate CRM software provider building fully tailored systems for Indian developers, brokers, and IPCs — 99acres email parser + API, MagicBricks API, Housing.com API, NoBroker, PropTiger, Facebook Lead Ads, WhatsApp Business API (60-second auto-response), AI lead scoring, RERA inventory, site visit scheduling, channel partner portal, GST-aligned cost sheets. One-time build cost — no ₹1,500–₹5,000/user/month Sell.Do or LeadSquared fees running forever. For 30 agents, XPndAI breaks even with Sell.Do within 18 months.

Pricing₹10L–₹80L once
Per-user fee₹0 after build
India portalsAll 6 native APIs
Timeline12–20 weeks
✓ 99acres + MagicBricks + Housing✓ WhatsApp automation✓ AI lead scoring✓ RERA inventory✓ Code ownership✗ Higher upfront vs SaaS
Get free demo →
#2

Sell.Do

AI-native India RE CRM. 1,500+ customers, ₹1,500–₹3,000/user/month. Best builder SaaS.
Best India builder SaaS

Sell.Do (Pune) is India's leading AI-native real estate CRM — Jarvis AI for lead scoring and next best action, 99acres/MagicBricks/Housing.com integrations, multi-campaign tracking, call distribution, pre-sales site visit management, and post-sales billing/collection modules. 1,500+ customers, 250,000+ bookings, $25B+ inventory sold. ₹1,500–₹3,000/user/month. Best for mid-to-large Indian builders and mandate firms wanting a proven SaaS product with strong customer success.

Pricing₹1,500–₹3,000/user/mo
Customers1,500+
AIJarvis AI
HQPune, India
✓ AI-native CRM✓ Full pre+post-sales✓ 1,500+ RE customers✗ Ongoing SaaS fees✗ No code ownership
#3

Realatic

Best-value India RE CRM. 12 modules, WhatsApp inbox, AI. Free–₹1,199/user/month.
Best value India SaaS

Realatic is a top-rated Indian real estate CRM offering the best combination of features and price — 12 specialized real estate modules, full WhatsApp inbox integration, AI lead scoring, lead-to-possession tracking, and multi-project support. Pricing: Free to ₹1,199/user/month — the most affordable option with comprehensive RE features. Good for Indian agencies with 5–100 staff wanting a quick, cost-effective out-of-the-box CRM solution.

PricingFree–₹1,199/user/mo
Modules12 RE-specific
WhatsAppFull inbox
AILead scoring
✓ Most affordable RE SaaS✓ 12 RE modules✓ WhatsApp inbox✗ Newer product✗ Limited customization
#4

LeadSquared

Bengaluru SaaS. Best for large IPCs 100+ agents. ₹2,500–₹5,000/user/month. Marketing automation.
Best large IPC SaaS

LeadSquared (Bengaluru) is India's leading B2B CRM — widely used by large real estate developers, IPCs, and brokerages with 100+ agents. 99acres/MagicBricks/Housing.com lead capture, multi-channel nurture drips, intelligent activity scoring, field agent tracking, and detailed funnel analytics. ₹2,500–₹5,000/user/month. Best for large teams where dedicated customer success and marketing automation capabilities justify the premium SaaS cost.

Pricing₹2,500–₹5,000/user/mo
HQBengaluru, India
Best for100+ agent teams
FeatureMarketing automation
✓ Strong marketing automation✓ Best for large IPCs✓ Activity scoring✗ Most expensive SaaS✗ Complex setup
#5

Build Formula

Developer-focused India RE CRM. Multi-project visibility, real-time lead tracking, channel partners.
Best multi-project developer CRM

Build Formula is an Indian real estate CRM designed for developers, agencies, and construction firms — multi-project visibility dashboard, real-time lead tracking across projects, inventory management, channel partner management, and post-sales modification handling. Used by real estate developers across India needing visibility across multiple projects simultaneously.

HQIndia
FocusMulti-project developers
FeatureMulti-project dashboard
Portals99acres, MagicBricks
✓ Multi-project visibility✓ Developer-focused✗ Ongoing SaaS fees✗ Less marketing automation
#6

TeleCRM

Calling-heavy RE CRM for brokers. 1-click dialer, WhatsApp chatbot, field tracking. ₹399–₹1,099/user/mo.
Best telecalling RE CRM

TeleCRM (telecrm.in) is a calling and auto-dialer-heavy CRM popular with smaller real estate teams and brokers in India — 1-click dialer, call recording, auto lead capture, WhatsApp chatbot, and field executive location tracking. ₹399–₹1,099/user/month — one of the most affordable RE CRM options. Best for brokerages with telecalling-heavy sales processes that prioritize call volume over complex pipeline management.

Pricing₹399–₹1,099/user/mo
Feature1-click dialer
WhatsAppChatbot
FocusTelecalling brokers
✓ Very affordable✓ 1-click dialer✓ Field tracking✗ Telecalling-heavy✗ Limited portal APIs
#7

DaeBuild CRM

End-to-end builder CRM India. Pre+post-sales, builder + buyer mobile apps, booking management.
Best end-to-end builder CRM

DaeBuild CRM is an end-to-end sales automation software built specifically for real estate builders in India — deep pre-sales and post-sales management, dedicated builder mobile app and buyer mobile app, cost sheet generation, booking management, allotment, demand letters, and possession tracking. Used by real estate builders across India needing a complete builder-specific solution from booking to possession.

FocusReal estate builders
AppsBuilder + Buyer apps
LifecycleBooking to possession
MarketIndia builders
✓ Builder-specific end-to-end✓ Buyer mobile app✓ Pre+post-sales✗ Less marketing automation
#8

Pinga One (PingaCRM)

Mumbai-based builder ERP + CRM. Booking to possession, multi-project. India builders.
Best Mumbai builder ERP+CRM

Pinga One (PingaCRM, Mumbai) is a comprehensive real estate ERP and CRM provider for Indian builders — managing the end-to-end process from lead capture to possession through modular solutions. Multi-project support, inventory management, payment demand schedules, NOC management, and possession tracking. Popular with Mumbai and Maharashtra-based real estate developers. Part of the Pinga Solutions group based in Mumbai.

HQMumbai, India
TypeERP + CRM
FocusMumbai builders
LifecycleLead to possession
✓ Full ERP + CRM✓ Mumbai builder expertise✗ Less scalable nationally
#9

Zoho CRM

Affordable India CRM. ₹800–₹2,600/user/month. Highly customizable, WhatsApp, RE Marketplace.
Best affordable customizable CRM

Zoho CRM (Chennai) — India's most widely used affordable CRM, with 99acres/MagicBricks connectors via Zoho Marketplace, WhatsApp Business API built-in, and highly customizable pipelines for real estate workflows. ₹800–₹2,600/user/month. Zoho One bundle (CRM + email + analytics + projects) provides exceptional value. Good for Indian real estate brokerages that need an affordable, customizable CRM and are willing to configure it for real estate workflows.

Pricing₹800–₹2,600/user/mo
HQChennai, India
WhatsAppBuilt-in
PortalsVia Marketplace
✓ Affordable Indian CRM✓ Highly customizable✓ WhatsApp built-in✗ Not RE-specific✗ Manual portal setup
#10

Freshsales (Freshworks)

Chennai SaaS. Freddy AI scoring, WhatsApp, affordable. ₹999–₹4,999/user/month.
Best AI-powered affordable CRM

Freshsales (Freshworks, Chennai) is gaining traction among Indian real estate brokerages for its Freddy AI lead scoring, WhatsApp Business API integration, and competitive pricing — ₹999–₹4,999/user/month. Not built specifically for real estate but widely adopted for its AI features and ease of use. Works for India, UAE, and global markets. Good for tech-savvy Indian brokerages that want AI features without the high cost of LeadSquared.

Pricing₹999–₹4,999/user/mo
AIFreddy AI scoring
HQChennai, India
WhatsAppBuilt-in
✓ Freddy AI scoring✓ Affordable✓ WhatsApp built-in✗ Not RE-specific✗ Limited portal integrations

FAQ

Who are the top real estate CRM providers in India?

XPndAI (custom, ₹10L–₹80L once, no per-user fees), Sell.Do (builder SaaS, ₹1,500–₹3,000/user/month), Realatic (best value, free–₹1,199/user/month), LeadSquared (large IPC, ₹2,500–₹5,000/user/month), Build Formula (multi-project developer), TeleCRM (telecalling, ₹399/user/month), DaeBuild (builder end-to-end), Pinga One (Mumbai ERP+CRM), Zoho CRM (affordable, ₹800/user/month), Freshsales (AI, ₹999/user/month).

What is Sell.Do real estate CRM?

Sell.Do is India's AI-native RE CRM — Jarvis AI, 99acres/MagicBricks integrations, pre+post-sales lifecycle. 1,500+ customers, 250K+ bookings. ₹1,500–₹3,000/user/month. Best for Indian builders and mandate firms.

What is DaeBuild CRM?

DaeBuild is an end-to-end builder CRM — pre-sales + post-sales (booking to possession), builder + buyer mobile apps, cost sheets. Used by Indian builders needing complete sales lifecycle management.

Want a Custom Real Estate CRM for India?

XPndAI builds custom — 99acres, MagicBricks, Housing.com, WhatsApp, AI scoring, RERA inventory. ₹10L–₹80L one-time. No per-user SaaS fees.

Get Free Demo →